Designed by Anselmo Ballester.
For my money, the best Classical Hollywood era posters came out of Italy. And here's a great example, for On the Waterfront. Needless to say, I don't need to extoll the virtues of this film, or more particularly, Brando's performance. That cab scene was probably the first time that acting ever moved me.
These posters are so vastly different to what is produced today and so much more compelling. It's easy to see how they could work as advertising (whilst still being artfully made), but it is unimaginable these days, that anyone would be compelled to see a film by a poster.
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